Welcome to Postcards From a Strategy House: Notes from a Founder Abroad
Sharp strategy, soft mornings & notes from a beauty & wellness founder abroad.
Welcome.
Out here, the mornings are slow.
Horses shift in the field next door.
The air smells like rain, grass, or hay depending on the time of year and the kind of ideas that only show up when you’re not rushing.
I’m Kylie & I run a beauty & wellness marketing house from the Belgian countryside.
It’s not the Eiffel Tower, but the Wi-Fi works… most days.
This isn’t a travel blog.
It’s about building a life and a business after uprooting everything and everyone you’ve ever known.
It’s the in-between moments jumping from feeding kids to a client call,
scribbling down a campaign idea before it disappears,
and realizing that people-watching at a European flea market
gives me some of my best content ideas and inspiration ever… who knew??
I write for beauty & wellness founders who are tired of the noise.
The women who want their brand to matter, not just be seen.
The ones who’d rather post better than post more.
Here, you’ll find:
Brand takes that cut sharper than a trending sound.
Mindset shifts that don’t come from a quote card.
Strategy woven into story so it sticks longer than your morning serum.
Observations from a life lived outside the obvious,
where different becomes the default.
Some days, you’ll get a story.
Other days, a piece of strategy so spot-on you’ll want to copy-paste it into your business plan before the coffee cools.
If you’re a beauty & wellness founder, a creative soul,
or someone who loves the behind-the-scenes of building something that matters —
you’ll feel right at home here.
Welcome to Postcards from a Strategy House.
Founder abroad.
Muddy boots. Strong coffee.
Ideas worth stealing.